Monday, September 1, 2008

Nokia readies "Tube" the iPhone rival...


Nokia remains at work on its answer to the Apple iPhone, codenamed "Tube," a company official said on Monday.

An image of the new handset was shown in a presentation slide at an event held in California yesterday. While we don't have the slide in question, we do know the Nokia Tube handset looks a lot like the Apple iPhone. The Nokia device showed graphical displays, such as a promotion for the movie Shrek the Third. Other capabilities will be featured, such as the ability to upload photos.







"It's our first touch device," said Tom Libretto, vice president of Forum Nokia. Interfacing with the system is done via touch similar to the iPhone. He said the company has not published the planned date of shipment for Tube.

It would be a hard competition, since all sorts of rumors predict that Apple will be announcing a whole new 3G version of their over-hyped iPhone within 2 months and they will be releasing it within September.

Nokia believes it can compete with iPhone, and during his presentation, Libretto compared volume shipments of iPhone to Nokia's shipments of phones. Since the launch of iPhone in June, Apple has shipped 5 million to 6 million of the devices, paling in comparison to Nokia's device shipments, Libretto said. "We've done that [volume] since we've had dinner on Friday," he said.

Comments like that however only show the frustration of Nokia at the Apple's success - be it minor in volumes when compared to the millions of low-end handsets Nokia sells everyday. There is no place for dispute that Apple have achieved enormous success with their first and only handset - they've changed the structure of the American market for mobile phones beyond recognition and managed to create an unprecedented hype that made the iPhone popular world-wide even before it set foot outside American soil.
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